Market Validation for Instant Healthy Meals.
Client:
Introducing Stashed – the pioneer redefining fast, nutritious dining. Partnering with The Engine Room, Stashed embarked on a journey to claim its place in the bustling market. Recognizing their potential as a bold disruptor, we set out to guide Stashed from inception to a leader within its own niche. By creating the new sub-category of Freeze-Dried Instant Meals, we positioned Stashed to capture attention and drive quick adoption, leveraging familiar consumer habits in an entirely new way.
Our approach was anything but ordinary. Fusing the worlds of wholesome nutrition and space exploration, we brought Stashed's vision to life through striking, AI-generated astronaut imagery. This inventive concept did more than make a statement; it instantly communicated Stashed's forward-thinking edge to its ideal customer—the fast-paced, tech-savvy entrepreneur looking for something extraordinary in convenience and health.
Our initial tactics missed the mark—high CPMs, low CTRs, and an ineffective cold email campaign signaled a clear need to pivot. Shifting from a tech-heavy tone to a more local and authentic brand voice, we embraced the founder’s story, creating a brand that feels approachable and trustworthy. With a reimagined strategy, we introduced bundle offers and subscription options, yielding remarkable results: a 466% revenue increase and a 60% lift in conversions. But our work was far from over. Insights showed a stronger resonance with women, prompting a more focused approach.
As we continue evolving with Stashed, we’re crafting tailored landing pages to engage specific segments of this audience. From students to busy moms, we’re experimenting, refining, and optimizing to create genuine connections and drive meaningful conversions.
