Launching a new health app called Healthy7
Client:
Healthy7 is a mobile application designed to help users achieve their health and wellness goals through personalized meal planning, calorie tracking, and convenient access to healthy meal boxes. Healthy7 is aimed at people that want to loose weight by changing their eating habits in a sustainable way.
The Engine Room conducted in-depth competitor research in the Belgian market, identifying a prime opportunity to launch a health app poised to become a local favorite. We crafted a brand and product that resonate with the target audience, establishing a unique tone of voice and infusing the brand with humor to stand out. From there, we developed the app and executed targeted market experiments to test the narrative, positioning Healthy 7 for a successful large-scale launch.
